Research in science proves that memories are most vividly encapsulated through our sense of smell. Going by Gladwell’s Blink theory that the impressions we register during the first few seconds of an encounter are the ones that last – the smell that we bring into a room should be chosen with extra-care.
Le Parfum by Carven breathes life into this notion like a fresh temperate breeze in the Spring season. The scent’s namesake was a fashion house that was opened in 1945 by a certain Madame Carven. She was inspired to open her own fashion line after being limited for choice because of her petite size.
Lush apricots, sandalwood and spring-like floral scents are the elements of its masterfully selected formula, bringing to mind the scent of white hyacinth, mandarin blossoms and tropical Ylang-Ylang.
A simple yet not so typical composition ascribes it to a new generation of Parisian smells – a departure from the more sophisticated fragrance towards a more upbeat and playful invention. Think classy with a dash of mischief, like that sophisticated personality that also has to her a sense of open-mouthed laughter and quirkiness.
Le Parfum by Carven is fresh for picking, and can be found in 600 points of sale spread out across 50 countries across the globe.