Lenovo’s ThinkBook line targets the SMB segment
May 15, 2019

With a tagline of ‘Built for Business, Designed for Generation Next’, the ThinkPad line just crossed over to new territory. At Lenovo Accelerate in Orlando, the brand launched a new sub-brand dedicated to small and medium-sized businesses (SMBs) called ThinkBook, with the first devices being the ThinkBook 14s and 13s.

Backed by customer research, ThinkBook is specially designed for the SMBs buying consumer laptops for perceived design and price advantages but can no longer rationalize their lack of extended services and warranties—core needs of any sized business. ThinkBook allows growing firms to keep a competitive edge in attracting today’s young tech-savvy execs with cool looking yet cost-effective devices.

The ThinkBook laptops have a premium feel, can lay flat at 180°, and feature ultra-narrow bezels to pack a larger display into a small portable package. Wrapped in aluminium and magnesium metals in a Mineral Grey finish, the laptop’s weigh in 1.5kg on the ThinkBook14s and 1.34kg on the ThinkBook 13s.

Key features include single-step authentication and power-on with the touch fingerprint reader; Discrete TPM 2.0 to enable Windows10 security features and user data encryption; Physical ThinkShutter camera cover for privacy control; Dolby Audio through Harman speakers; FHD displays with Dolby Vision (on ThinkBook13s); Spill resistant keyboard designed to withstand up to 60cc of liquid and up to 11 hours of battery life and RapidCharge on ThinkBook 13s, and up to 10 hours on the ThinkBook14s.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2018 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2017, 2016. and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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