Logitech renames itself to ‘Logi’

July 8, 2015

Because ‘tech’ means nothing.

Logitech, famous for making high end audio, gaming and computer peripherals is changing its name (and logo) to simply read ‘Logi’. This new name will reflect on all their products and subsidiaries, effective today.

A report by Gizmodo, who asked Logitech VP of brand developed Charlotte Johs of the change, simply answered that ‘tech’ means nothing since its already everywhere.

So don’t be surprised that the next Bluetooth speaker you buy comes with the brand ‘Logi’. 

by Victor Philip Ortiz
Tech Enthusiast and Movie Buff. When he’s not busy playing with the latest games, Victor usually spends his time collecting Blu-rays and building his own movie library. As the Online Editor for T3 Middle East, he develops and writes content for www.T3ME.com which includes reviews, features, and videos in addition to managing its social media and web content.