Because ‘tech’ means nothing.
Logitech, famous for making high end audio, gaming and computer peripherals is changing its name (and logo) to simply read ‘Logi’. This new name will reflect on all their products and subsidiaries, effective today.
A report by Gizmodo, who asked Logitech VP of brand developed Charlotte Johs of the change, simply answered that ‘tech’ means nothing since its already everywhere.
So don’t be surprised that the next Bluetooth speaker you buy comes with the brand ‘Logi’.