It’s the first time social media was officially used for a recruitment process in the MENA.
McDonald’s just became the first company to use social media for its recruitment process. A recent campaign that was launched in October targeted Saudi Nationals through Snapchat Lens to fill more than 850 positions across multiple roles in the company.
The expected goal was around 10,000 applications, but the response garnered more than 42,000 applications – making it a hit and proves how social media can be used by companies as a tool to look for potential candidates.
To do this, Snapchat has released a Lens Snapcode in its ‘Snaplication’ campaign, where 10 influencers in KSA started posting Snaps to their Story and commending career-builders in the Kingdom. The Snapcode was then distributed nationally including codes located in stores to encourage people to apply.
HH Prince Majed bin Fahad Al Saud, Executive Director of HR at Riyadh International Catering Corporation, developmental licensee of McDonald’s restaurants in the Central, Eastern and Northern regions of Saudi Arabia commented: “McDonald’s Saudi Arabia has always been a pioneer when it comes to the ease and convenience of recruitment of local talents. Our latest initiative utilizes Snapchat to allow job seekers to apply to McDonald’s in a fun, simple and innovative way at the comfort of their homes.”
The result is a number beyond what McDonald’s has imagined – and 42,000 is just the start. It just proved that social media can be a viable tool for employers looking for their next big star. In the case of McDonald’s, they’re equally proud that they can offer something substantial to Saudi nationals, which is, of course, part of the brand’s wider Saudization efforts.