To enhance the browsing experience of autistic people.
Etisalat is partnering with the Ministry of Community Development to launch a first-of-its-kind web extension that aims to simplify the World Wide Web for autistic users. The announcement was led by Dr. Ahmed bin Ali, Group Senior Vice President, Corporate Communications, Etisalat, and Wafa Hamad Bin Sulaiman, Director of People of Determination Welfare and Rehabilitation Department at the Ministry of Community Development, to commemorate World Autism Acceptance Day taking place on April 2nd.
World Autism Acceptance Day aims to put a spotlight on some of the hurdles that autistic people face every day while celebrating the way they view the world. Autism specialists hosted a panel for today’s announcement via virtual press conference. It was led by Dr. Sharifa Yateem, the first Emirati behavior analyst certified by the Behaviour Analyst Certification Board and an autism expert; Amal Sabry, Founder and Managing Director at Emirates Autism Centre; and Dr. Rawhi Abdat, a researcher and psychologist at the Ministry of Community Development.
Etisalat has worked with IT company Bliss from Brussels to develop a web extension that would help at empowering autistic people and personalize their browsing experience. It was also developed in collaboration with autistic people based here in the UAE with guidance from autistic-friendly designs.
“Etisalat is honoured to launch the world’s first web extension dedicated to empowering autistic people because we believe the world is a better place when people come together, and is a testimony to our strong commitment to inclusion, accessibility, and breaking barriers. This stems from our Corporate Social Responsibility strategy to support and empower People of Determination through a plethora of initiatives and services, and is aligned with our strategy of ‘Driving the Digital Future to Empower Societies,” said Dr. Ahmed bin Ali, Group Senior Vice President, Corporate Communications, Etisalat.
On April 2nd, users will be able to download from www.etisalat.ae and activate the ‘Etisalat Wider Web’ web extension which will also be available on the Google extension page. Installing this extension will activate autistic-friendly settings on your browser, which include settings such as neutral colors, simplified fonts, simplified menus, fewer images, ad blockers, and more to reduce sensory overload.