Panasonic’s 2021 regional business strategy is all about A Better Life in Every Home
April 11, 2021

Panasonic has announced its regional business strategy for FY2021 at its first-ever virtual convention for the Middle East & Africa region. At the convention, themed ‘A Better Life in Every Home’, PMMAF’s Managing Director, Mr. Hiroyuki Shibutani unveiled the three pillars of focus for Panasonic’s regional business – Inner Wellbeing, Outer Wellbeing and Spatial Wellbeing. With these pillars, Panasonic aims to create a better life in every home by providing nutritionally balanced diets through kitchen appliances, improving appearance with its grooming products, and creating clean and relaxed living spaces through quality air and innovative connected home appliances.

With a major shift in consumer behavior due to the pandemic and people primarily focusing on lifestyle, Panasonic emphasized on bringing back the joy of preparing healthy and wholesome meals at home in an effortless way, uniting families and friends together through its Home-made Goodness concept of Kitchen Appliances offering a better way to cook delicious and healthy meals at home. To meet the increased bulk food storage needs of regional customers, ‘Experience Fresh’ concept of refrigerators was also introduced along with the ‘water dispenser with refrigerator’ models.

Addressing the personal care demands which were impacted due to the lockdown and still going on following hygiene concerns, the brand pledged to continue offering female beauty & male grooming products which consumers can rely on to facilitate their self-care routine. Panasonic’s patented technologies such as nanoe in hair dryers & straighteners, Japanese blade technology in trimmers & shavers & industry-first i-Shaper trimmer design ensure exceptional quality to customers, so they can enjoy convenient personal grooming at home.

Panasonic also showcased ranges across home & garment hygiene such as Vacuum Cleaners, nanoe-X technology in Air Conditioners, ‘Abaya Wash plus’ washing machines, Cordless steam irons & garment steamers & for convenient maintenance and improving daily living. Besides, the brand also highlighted home safety, AV and home entertainment products with IoT capabilities to further create soothing and relaxing ambiences. The company aims to offer new value in residential space and public space, combining hardware, software and services.

Responding to changing consumer trends, Panasonic is already investing on expanding its online sales channels; focusing on attracting online customers through digital campaigns and ensuring rich online shopping experience to customers.

In his keynote address, Hiroyuki Shibutani said, “We at Panasonic are determined to make contributions to improving lives through our Lifestyle Update initiatives, which offers solutions that cater to changing society. Strongly believing in the customer-first approach, we adapt our products and solutions to match the everchanging needs of our customers,” he said.

“As our founder, Konosuke Matsushita, stated, it is important to consider the coexistence and mutual prosperity of all partners as it would be the only real path toward long-term enterprise success; We aim to work together with our partners and to ensure a positive experience for the customers throughout our product and service offerings,” he added.

“In the New Normal, due to COVID-19 pandemic, there is an increased priority on health and hygiene, and our products and technologies are developed with customer’s wellbeing in mind.  At Panasonic, we faced the challenges presented by the global pandemic with a spirit of reinvention, accelerating digital transformation, establishing structures, and implementing agile operations.  Panasonic is committed to continuously working towards realizing “A Better Life, A Better World” and continues to take on the new challenges and support the society and every individual customer by providing “A Better Life in every Home” Hiroyuki Shibutani concluded.

The virtual ‘A Better Life in Every Home’ convention saw participation from 329 business associates, dealers & retailers from across the Middle East & Africa markets and 260 Panasonic staff members from MEA, India & Japan. The convention hailed the adaptability and resilience shown by regional businesses and society, in general, over the last one year during the COVID-19 crisis. It reaffirmed to provide innovations that solve the challenges of the new normal.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at:
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