Samsung launches Anti-Counterfeit Program in the region

May 5, 2022

Samsung Gulf Electronics has announced the launch of the Anti-Counterfeit Program (ACP) in the UAE, Kuwait, Qatar, Bahrain and Oman as part of the organization’s broader ESG initiatives. ACP reaffirms the brand’s commitment to social and environmental responsibility against the risk of low-quality counterfeit products. These increase possible cause for serious injuries to the consumer and add pressure on the environment with the significant growth of e-waste, and more.

On World Intellectual Property Day, Samsung is once again contributing to raising awareness of how copyrights and trademarks may impact the daily life of consumers. The brand developed an awareness video about the risk of counterfeit products on consumer safety and introduced its newly launched “Product Verification Service” under ACP for customers to upload photos of suspected counterfeit products and receive a swift confirmation over its authentication from a Samsung brand protection team.

Customer can visit https://www.samsung.com/ae/find-fake/ and check all the details and apply for Product Verification Service for an existing or desired device for the brand protection team to confirm whether the product is original or counterfeit.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.