The Oral-B IO Series 9 makes its global debut in Dubai!

October 6, 2021

Think Oral-B, and you have a brand with a rather unique distinction. Far from the multitude of oral hygiene brands out there, Oral-B is a brand recommended by an incredibly large number of dentists globally. That makes for an almost generic association with good dental practices, with inputs from leading dentists while developing product lines.

Consider the Oral-B iO Series 9 electric toothbrush and the positioning is simple enough: a dentist in your pocket. It coaches you on the proper approach to brushing, flossing, and the use of mouthwash. You get to choose between seven modes to customize your brushing: Daily clean, Gum care, Sensitive, Whitening, Tongue Cleaning, Intense, or Super sensitive.

Bluetooth technology lets you monitor brushing habits, while AI tracking and 3-D mapping help deliver a thorough clean. An interactive color display provides real-time coaching for enhanced oral health. This Oral-B iO Series 9 electric toothbrush comes with 1 brush head and travel case, making it ideal for use on the go.

The Oral-B IO Series 9 electric toothbrush comes in two versions, the top end Black Onyx Oral-B iO Series electric toothbrush boasts 7 modes, a color display and longer battery life, retailing at AED 1,499, while the second version in white with 5 modes and a black and white display, will retail at AED 899.


by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: