Etisalat has a new ‘Upgrade Anytime’ plan if you want to get the latest iPhone
September 22, 2019

Have the freedom to change your smartphone after 90 days.

As a first in the MENA region, Etisalat is launching a new ‘Upgrade Anytime’ plan that lets you trade in your iPhone to any size, model or color that you like. You can even switch to a different installment scheme once you complete 90 days of your contract. This follows Etisalat’s original ‘iPhone for life’ program in the UAE that was launched in 2016.

Starting today, any customer who purchases a new iPhone via a Smart Pay plan will be eligible for the Upgrade Anytime program for free. You can head to Etisalat business centers or even through the mobile app to opt-in for the program.

“We are pleased to introduce an exclusive scheme – the first ever in the MENA region – for our valued customers to enjoy a free upgrade to Apple’s new generation smartphones. Etisalat’s new ‘Upgrade Anytime” program will make it easier to upgrade to the new iPhones every 90 days. With our Smart Pay options, we are making it highly affordable for customers to get their hands on these highly desired Apple devices,” Khaled Elkhouly, Chief Consumer Officer, Etisalat.

For example, if you get the new iPhone 11 through Smart Pay, you can sign up for Upgrade Anytime and get a free upgrade after 90 days. This means you can get a new iPhone 11 Pro with a different color or capacity that suits your needs. 

More details are available on

by Victor Philip Ortiz
Tech Enthusiast and Movie Buff. Passionate for all things tech - you’ll normally find him tinkering with the latest gadgets and computer peripherals. He is an avid collector of Blu-ray discs and occasionally plays on his Xbox.
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