Oppo announces UEFA partnership with the ‘Inspiration Ahead’ campaign

July 24, 2022

Oppo has announced a major partnership with the Union of European Football Associations (UEFA) across different tournaments including UEFA Champions League, UEFA Super Cup, and UEFA Youth League Finals for the upcoming next two seasons.

The global smartphone giant will be one of the first brands to partner with UEFA’s premier club competition, the UEFA Champions League, working closely with the Associations to spotlight inspirational moments on and off the pitch, and help fans share their excitement for the 2022-23 and 2023-24 seasons.

UEFA Champions League’s “best of the best” ethos is in line with OPPO’s brand proposition of “Inspiration Ahead”, which embodies the smartphone-maker’s determination towards striving for greatness. Oppo will work with UEFA to showcase inspirational moments from the UEFA Champions League to football fans around the world.

As part of the partnership, Oppo will offer football fans the unique opportunity to go pitchside throughout the UEFA Champions League season and capture key moments with their smartphones. The most inspirational captures from matches will be shared on both Oppo and UEFA’s popular online platforms.

The collaboration represents Oppo’s expanding range of sporting partnerships and the brand’s ambition to inspire and engage consumers through sports. The technology company is in its fourth year of partnering with Wimbledon and Roland-Garros and a global partner of the International Cricket Council (ICC).

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.