Entering the 10th years of HUAWEI Mate series, witnessing the breakthroughs and innovations of Huawei Consumer Business Group in MEA

December 16, 2022

After two-years waiting, the much-anticipated HUAWEI Mate 50 Series has been launched in September 2022. According to the information from other market, Huawei claims HUAWEI Mate 50 Pro to be “Heralding a New Era for Smartphones”.

HUAWEI Mate Series smartphones have invariably distinguished themselves from other high-end flagship models, with each generation incorporating the latest and greatest Huawei innovations, from vast displays and powerful batteries to excellent exteriors, high performance and Kirin chips.

The HUAWEI Mate Series is now in its 10th year after the first generation of Huawei’s original Mate phone in 2013. With that consideration in mind, let’s look into the history of Huawei’s Mate series in the past decade.

Emerging with courage: The first Mate ever, world’s first 6.1-inch large screen

The HUAWEI Mate lineup of smartphones was kicked off back in January 2013. The first HUAWEI Mate, called the Ascend Mate, debuted with a compact body, and the largest 6.1-inch display yet seen on a smartphone. Huawei showed great courage and resolution in adopting such big screen while the major sizes of smartphones are around 4 to 5 inches.

Aside from being enormous, the Ascend Mate adopted a massive 4050 mAh battery, providing the longest battery time among its major competitors such as Samsung Galaxy Note 2. Long battery life later became the distinctive features of Huawei’s Mate series.

First appearance in MENA with HUAWEI Ascend Mate 7: The world’s first smartphone with touch fingerprint sensor

The HUAWEI Ascend Mate 7 was the third phone in the Mate lineup, and the last one to include Huawei’s “Ascend” branding. HUAWEI Ascend Mate 7 was launched in September 2014, with the world’s first smartphone with touch fingerprint sensor. Users can just hold a finger to the sensor area for a second, and it will wake and unlock the device, making access so much easier. In addition, Huawei also introduced its own octa-core Hisilicon Kirin 925 chipset for superior performance.

The HUAWEI Ascend Mate 7 was the first Mate introduced to the Middle East and North African region. As the pioneer of high-end brand building, Huawei MENA was one of the first region to launch the Mate series overseas, showcasing Huawei MENA’s early start and dedication to this region. Huawei aimed to raise awareness of its fast growing smartphone business and build affinity for its premium devices with MENA regional consumers.

Faster than ever, HUAWEI Mate 9 series: The world’s first smartphone with 22.5W HUAWEI SuperCharge

Introduced with the world’s first smartphone with a 22.5W fast charge, the HUAWEI Mate 9 series was fitted with an entirely new battery charging technology called the ‘SuperCharge’, which was undoubtedly the change consumers all been waiting for. With the lightning-fast charging feature, users can recharge the smartphones’ battery faster than ever before.

The new HUAWEI Mate 9 series is faster in not only charging speed, but also in sales. It became one of the record selling smartphones of Huawei, with the 5 million unites sold in just 4 months after its launch.

Evolving in MENA with HUAWEI Mate 10 series: The world’s first AI processor for smartphones, Dubai Font and MEA’s first HES

A new era of intelligent smartphones has dawned as HUAWEI opens the door to new AI mobile applications through the HUAWEI Mate 10 series in 2017. It was the first smartphone that came with an AI camera and TÜV Rheinland safety certificated SuperCharge. Not only does it include an AI Engine to fully leverage the Kirin 970, which is the world’s first AI processor for smartphones, but also has an easy projection feature to provide you a unique desktop experience to be more productive with EMUI Desktop mode.

In MEA region, Huawei has partnered with the Executive Council of Dubai to be one of the first smartphone companies to introduce Dubai Font to their users. The Mate 10 Series is the first smartphone series by Huawei that has Dubai Font embedded into it, which signifies the commitment Huawei has to the region.

At the same year 2017, Huawei opened its first Middle East HES (Huawei Experience Store) in Dubai. The store is designed to boost the company’s standing in the region as it competes with Apple and Samsung for a larger share of premium smartphone customers. It also further demonstrated its commitment to investment and fast growing in the region. Huawei, as a China’s international tech giant, had firmly pushed forward its consumer businesses step by step in MEA as it did in many other regions.

Light up with HUAWEI Mate 20 Series: higher level of experience in the world’s tallest building, and a milestone for high-end market

Debuted as the world’s first smartphone with 7nm SoC, 2.5cm Super Macro Mode, and HUAWEI SuperCool technology, HUAWEI Mate 20 Series’ revolutionary innovations offered higher level of experience in 2018. The HUAWEI Mate 20 Pro had also innovated a lot in smartphone charging. It offered the industry’s fastest and most secure 40W superfast charging, as long as the world’s first 15W wireless fast charging of mobile phone. It was also the first one to introduce reversed wireless charging, making it stand out from the crowd.

On 26th Oct 2018, Huawei lit up the world’s tallest building, Burj Khalifa, with an epic light show in Dubai to launch their hotly anticipated HUAWEI Mate 20 series for MEA consumers. The HUAWEI Mate 20 series soon became the recording selling product of Huawei flagship smartphones in MEA. Globally, Huawei managed to sell over 17 million HUAWEI Mate 20 series smartphones, which is a milestone for Huawei in high-end market.

The year of Camera revolutions: An optimized Snapchat experience for MEA consumers and HUAWEI SuperSensing Cine Camera

The year 2019 witnessed a radical evolution of camera experiences for Huawei. On April 1st 2019, Huawei launch the HUAWEI P30 series in MEA, setting goals to rewrite the rules of photography. During its launch, Huawei also announced that it has worked to optimize the HUAWEI P30 series camera for Snapchat, bringing more camera innovation to users, aiming for Snapchatters to soon be able to enjoy more experience.

Later this year, the HUAWEI Mate 30 series has also refashioned as a camera first, smartphone second, to a degree. The HUAWEI Mate 30 series differs from the previous series in terms of the camera setup and display. HUAWEI Mate 30 Series has redefined smartphone capabilities of taking professional videos in cinematic tones. The SuperSensing Cine Camera features a large 1/1.54-inch sensor size with a high maximum ISO of 51200 for low light shooting.

It’s also worth mentioning that HUAWEI Mate 30 Pro topped off with the premium orange vegan leather version to make it stand out from the crowd.

Transformation in 2020&2021: HUAWEI Mate Xs with HUAWEI AppGallery, “1+8+N” ecosystem, and “Super Device”

In 2020, Huawei is taking the novel foldable experience one step further with HUAWEI Mate Xs. The HUWAEI Mate Xs features the unique Falcon Wing design. A work of art in and of itself, the hinge enables a seamless transformation between smartphone and tablet modes. The HUAWEI Mate Xs was also one of the first Huawei devices to launch with a revamped HUAWEI AppGallery, Huawei’s official app distribution platform.

“Moving forward, we will continue expanding our app ecosystem in the HUAWEI AppGallery with hopes to not only create a secure and reliable platform, but also to provide consumers with more choice. The continued success of this thriving ecosystem will remain one of our highest priorities.” said Richard Yu, CEO of Huawei Consumer Business Group.

Also in the launch event of HUAWEI Mate Xs, Huawei first announced its All-scenario Seamless AI Life strategy and the “1+8+N” ecosystem. According to Richard Yu, the ‘1+8+N’ all-scenario hardware ecosystem and the all-scenario service ecosystem not only established a standard for user privacy and security, but also aimed to deliver a high-quality experience to consumers around the world.

In 2021, Huawei introduced a new range of “Super Device” experience products in the UAE powered by its own operating system HarmonyOS, giving consumers access to a seamless and truly intelligent experience across multiple devices in all different types of scenarios.

Huawei also worked with Emirates, one of the world’s premier international airlines, as a HarmonyOS ecosystem partner, providing users with a real Super Device Smart experience. Huawei customers could check the status of their Emirates travel bookings and flight details directly from their smartwatch.

“Consumers today own more than one smart device and increasingly demand a more interconnected experience that allows for easier collaboration across various types of smart products,” said Pablo Ning, President of Huawei Consumer Business Group, Middle East and Africa, “ The Super Device experience combines previously independent devices into a cohesive and holistic Super Device that integrates all hardware and resources to freely leverage the capabilities of its component devices based on the user’s real-time needs.”

Excel in tough times: Huawei never stops

Looking back the past decade of Huawei, the Mate series emerged with courage of Huawei to invest in high-end smartphones and the resolution to built their own brand. It evolved quickly with the coming of HUAWEI Mate lineup of smartphones. From the Ascend Mate to the Mate Xs, Huawei has consistently pursued groundbreaking innovations, and the HUAWEI Mate Series is the crown jewel of its relentless efforts to bring cutting-edge technology to smartphones.

The evolution of Mate over the past decade is the story of smartphone innovation. The original Mate model introduced a new large display, while Mate 7 garnered widespread acclaim. Mate products are designed with an uncompromising attention to detail and represent Huawei’s commitment to serving its users. By continuously investing on the core technologies to satisfying the consumer experiences in a down-to-earth manner, Huawei proved that they can successfully break through and excel in difficult times.

In Middle East and African region, Huawei also never stopped its steps.

In Saudi Arabia, Huawei opened its largest overseas flagship store in Riyadh on 2nd Feb 2022, showcasing Huawei’s commitment to supporting the goals of the Kingdom’s Vision 2030 of achieving digital transformation and consolidating the Kingdom’s position as a hub for technology in the region. During the same month, Huawei has signed a Memorandum of Understanding (MoU) with Saudia Airlines for an extensive partnership that includes adding the Saudia app to AppGallery. Saudia guests will now be able to book and plan their flights between Saudi Arabia and their chosen destination from the convenience of their Huawei smart devices.

In the United Arab Emirates, Emirates and Huawei enhanced their partnership by signing another MoU at the Arabian Travel Market in Dubai to establish further mutual activities that increase user reach and brand awareness. In addition, both brands will remain committed to achieving mutual benefits, including the continued development of the Emirates Mobile App in the Huawei AppGallery.

Big things are coming to MEA

The comeback of the popular HUAWEI Mate smartphones is making waves across markets especially with the announcement of the HUAWEI Mate50 Pro. We are excited to hear that the HUAWEI Mate50 Pro – the futuristic tech flagship smartphone with the ultimate Ultra Aperture XMAGE camera – will soon be available for purchase in the UAE.

by T3 Middle East