Nissan announces key senior leadership appointments for AMIEO region

November 14, 2021

Nissan has announced two key leadership appointments in the AMIEO (Africa, Middle East, India, Europe & Oceania) Region. Friederike Kienitz has been promoted to Senior Vice President, Sustainability, Corporate Governance, Legal, External Affairs and Communications, in a newly created role that joins together strategic corporate management functions.

Friederike’s new role builds on her current responsibilities, which include oversight of the Legal, External Government Affairs and Communications functions, and adds Corporate Governance, Corporate Risk Management, Compliance, and DOA & Policies. She also will continue to lead the advancement of Sustainability and Diversity, which are fundamental to the company’s vision.

Anish Baijal has been appointed Global Vice President, HR, General Affairs & Transformation AMIEO, and Global Organization Development & Corporate Culture, leading Human Resources across AMIEO. Anish will also lead General Affairs for the region and will keep global responsibility for organizational development and corporate culture transformation.

Anish has served in many parts of the world, including in Europe, the US and most recently at the company’s global headquarters in Yokohama, Japan, where he has been serving as Global Vice President, Organizational Development and Corporate Culture. In this role, Anish will oversee key strategic projects to ensure successful execution of our regional transformation plan, as well as drive a one-team approach across the diverse AMIEO region. The role is also key to developing a stronger corporate culture, through championing the Nissan Way company values and driving workplace improvements. His mission also will include attracting, retaining and growing the right talent to guarantee we are ready for the electrification era.

Friederike and Anish both will be based at Nissan Automotive Europe in Montigny-le-Bretonneux, France, serving as key members of the Regional Management Committee and reporting to Guillaume Cartier. The appointments are effective November 15.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: