Private label will bring the most common products with competitive pricing.
E-commerce giant Noon.com has just announced a new product portfolio called East by Noon. The private label will bring in its own products at a lesser price than its branded counterparts.
East by Noon currently now has more than 90 products available on its e-commerce platform that range from USB cables, battery packs, chargers, cotton towels, bathrobes, cooking sets, and even men’s clothing. Noon has collaborated with different manufacturers to deliver simple and classic designs that are durable.
East by Noon is now available here in the UAE and will soon launch in Saudi Arabia.
Competitor Souq, which is now owned by Amazon, currently carries AmazonBasics which is a similar concept of offering high-quality products at an affordable price.