Its aim is to deliver a better TV experience to more customers.
LG has announced that it is making its webOS TV platform available for other TV brand partners to use, which the company says will disrupt the status quo of the industry that is usually known for its proprietary operating systems unique to each manufacturer.
LG says that expanding the webOS platform to other brands will help reshape the TV business for both technology and content providers as well as growing the company’s presence in the global home entertainment market. webOS has been present in LG TVs since 2014, and licensees of the platform will be receiving the same familiar UX design that brings a plethora of features like voice search and control along with integrated AI algorithms.
webOS will also bring a diversity of different content made available directly to users, including streaming services like Netflix, YouTube, Amazon Prime Video, and other LG Channels. Additionally, webOS will bring support to the Magic Motion remote controller that’s been a staple feature on almost all LG TVs powered by webOS.
LG says that more than 20 TV manufacturers have already pledged commitment to the webOS platform that includes brands such as RCA, Avonz, and Konka with more brands expected to join in the future.
“The webOS platform is one of the easiest and most convenient ways to access millions of hours of movies and TV shows,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “By welcoming other manufacturers to join the webOS TV ecosystem, we are embarking on a new path that allows many new TV owners to experience the same great UX and features that are available on LG TVs. We look forward to bringing these new customers into the incredible world of webOS TV.”