Oppo’s Reno Series smartphone is unveiled to the Middle East!
April 17, 2019
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Oppo’s flagship Reno has been creating the right kind of pre-launch buzz for a fair while, and yesterday, they announced the devices in the UAE. Significantly, the brand company selected Dubai as the location for the premium series’ first international launch, emphasizing the strategic importance of the region to OPPO’s global brand strategy.

The Reno series includes two new smartphones: OPPO Reno 10x Zoom Edition and the Reno Edition. Both devices feature notch-free full view OLED displays, a breakthrough side-swing, pop-up selfie camera, and powerful hardware capabilities.

Come to the flagship Oppo Reno 10x Zoom Edition goes above and beyond with a tri-lens full-focal length capability, including a 48MP HD primary lens, a 13MP telephoto lens, and an 8MP wide angle lens. These cameras work together to achieve a full-focal-length coverage of 16mm-160mm, thus offering 10x hybrid zoom. The ultra-wide-angle camera of the Reno 10x Zoom Edition offers users a 120° wide angle camera.

The Reno Edition features the same pop-up 16MP front-facing camera as well as a 48MP main camera, with the super wide camera and periscopic camera replaced by a 5MP depth camera to enable bokeh effects.

Key to the Reno series, of course is the Pivot Rising selfie camera. This motorized Pivot Rising Structure has passed strict quality testing standards and can be used for more than 200,000 times without fail. Even if average users use it roughly 100 times per day, it can maintain over five years of usage. Furthermore, an interesting feature is a drop protection mechanism whereby the phone can sense in real time if the phone is in free-fall, and automatically retract the camera to prevent damage.

During the event, the brand also announced a new “Oppo MEA 5G Landing Project” with leading regional carrier Etisalat and Zain. The project will further enhance 5G development in the region after the first 5G smartphone commercial co-test from both parties earlier this month. The company’s global 5G Landing Project is a proposed initiative by Oppo and leading global carriers aimed at bringing 5G products and services to users as soon as possible.

The Oppo Reno version will be available for pre-order in the UAE starting April 17 and Saudi on April, 18th. Sales beginning from April 22nd in UAE and April, 25th in Saudi. The Oppo Reno Edition will be available in 6GB RAM + 256GB storage option at AED 1,899 in UAE and SAR 1,899 in Saudi Arabia and the price. The availability date of the Reno 10x Zoom in an 8GB RAM + 256GB storage version will be revealed later. Customer can also opt to purchase the new Oppo devices from Etisalat with its smart pay plans up to 24 months.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2018 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2017, 2016. and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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