Reebok’s ZPump Fusion: Survival of the fitness-ed

July 27, 2015

Since having introduced the ZPump technology in 2015, Reebok (www.reebok.com) has come a long way. The all-encompassing ZPump Fusion technology has gone a step higher, building on the one-size-fits-all concept that brings to the table a shoe that is all things for all fitness-savvy people.

The concept in simple terms is a running shoe that automatically adjusts to feet of all shapes and sizes. Pioneering an air-filled cage that gives way for a customizable locked-in grasp, tech improvements include a Fusion Sleeve and Zrated outsole that is modified to wrap around any foot that wears them. 

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Instead of having to dish out on a new pairs of shoes specific to the type of workout you’re planning to indulge in, ZPump Fusion means your footwear will automatically conform to the mode of activity and various motions that come with it. With Zpump fusion, you can lock in on a diverse range of workouts with style. New models have been included in the mix designed with the kids in mind, for cardio athletes, and for regular training. And apart from its boasting a plethora of tech upgrades, the shoes are as functional as they are cushioned and therefore extremely comfortable. Whether wearing the shoes with or without socks, you probably wouldn’t know the difference.

As opposed to previous models that employed the pump technology, Reebok’s new ZPump method puts into effect a new air bladder. What this entails is that once pumped, the shoe is made to embrace your foot with optimal balance and shape, as opposed to enlarging in size and therefore only becoming effective after rigorous pumping. Its caged design also minimizes over-bloating of the shoe, with a minimalist effect that amounts to being the perfect fit for your feet.

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by Ghassan Khayyat
Ghassan was tuned into the writing world on a transistor radio-wave of an unbeknownst frequency, once upon a daydream dreary. With a firm belief in Dr. Seussims and all things gadget and gizmo-tronic, he tinkers before he speaks, and chooses his words technologically. He is Editor for T3 Middle East’s Levant English publication and English website, and Associated Editor for the GCC English publication. Reach him at ghassan@t3me.com.