Rolls-Royce Black Badge Ghost: Post-Opulent luxury!

January 28, 2022

Rolls-Royce is generic for ultimate luxury, with posh, meticulously crafted creations with just the right blend of opulence and the traditional.

So I asked myself, at the wheel of the Rolls-Royce Black Badge Ghost in brilliant Galileo Blue, why am I at a deserted airstrip in the dark, all prepped to step on the throttle to experience the power that the ‘Low’ knob brings?

Truth is, the new Black Badge Ghost takes the brand in another new direction. Or rather, it legitimizes a direction Rolls-Royce customers, younger and trendier than ever, have taken their vehicles on for several years already. This is Rolls-Royce with attitude; an alter-ego of the traditional Rolls-Royce with a new manifesto to share with a customer base it knows is changing.

Conceived in response to a group of clients who requested a Rolls-Royce that was agile, discreet, highly connected and free of any superfluous design, the new Ghost is not just the most technologically advanced Rolls-Royce yet, but also the most aesthetically pure. In the twelve months since this motor car has been available, it has become one of the fastest-selling products in the marque’s history, representing more than 3,500 commissions worldwide.

The Rolls-Royce Black Badge Ghost is the dark side of post opulence indeed, starting a new design conversation in its relentless pursuit of minimalism and purity. This aesthetic movement as envisioned by Rolls-Royce designers is characterised by reduction and substance. In service to this, exceptional materials are selected and celebrated while overt design is limited, intelligent and unobtrusive.

Which explains a bespoke 21-inch composite wheelset, the marque’s hallmark Floating Hubcap, a world-first bespoke Illuminated Fascia, which displays an ethereal glowing Lemniscate, surrounded by more than 850 stars, multiple wood layers pressed onto the interior component substrates with black Bolivar veneer, 44,000 ‘ready-to-wear’ colours and entirely unique Bespoke hues, and the Architecture of Luxury, Rolls-Royce’s proprietary all-aluminium spaceframe architecture

Oh, and coming back to the ‘Low’ knob next to the PND, as I stepped on the throttle and zipped across that airstrip, that twin-turbocharged 6.75-litre V12 engine with a total output of 600PS was indeed more than roaringly sufficient. Bravo!

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.