Royal Enfield SG 650: A classic brand goes contemporary

November 29, 2021

Royal Enfield is the king of motorcycles in the 250 cc to 750 cc segments, with models like the Classic 350 making it a phenomenon globally. After riding into success on its Classic avatar, the Chennai, India based Royal Enfield looks set to create waves with a very contemporary offering.

Marking the 120th year celebrations, the company has unveiled the SG 650 concept at the Milan motor show. The SG 650 promises a huge leap from the classic mode to the modern era, and will be the base for the company’s upcoming bobber-styled motorcycle that will compete in the 650cc space. As reported on Bikewale.com, the SG650 Concept features a typical bobber design that comprises a cantilevered seat, a wide handlebar, chopped fenders, bar-end mirrors and chunky tyres. Unlike the existing Royal Enfield 650cc motorcycles, this concept motorcycle used upside down forks and dual disc brakes at the front. Other elements include a CNC machined fuel tank, wheels made out of a solid aluminum block with integrated ABS, and a hand-stitched black leather seat.

The Royal Enfield SG650 Concept is the result of a challenge set to Royal Enfield’s Industrial Design Team. At its core, the message underpinning the concept build was about celebrating ‘transition’. The aim, through this challenge, was for the Royal Enfield team to embark on a new creative journey with the SG650 Concept; starting from within Royal Enfield’s classic design sensibilities and then pushing into a whole new era of what the Royal Enfield’s of the future could look like.

Apart from the concept motorcycle, Royal Enfield also unveiled the 120th Anniversary Editions of the Interceptor INT 650 and Continental GT 650 at the EICMA motorcycle show. These models commemorate the brand’s 120 years of existence (1901-2021). Royal Enfield will manufacture just 480 units of 120th Anniversary models. All 480 units of the motorcycles will be distributed evenly among several markets. The company said in its press announcement that 60 units each of the Interceptor INT 650 and the Continental GT 650 will be sold in India, South-East Asia, Americas, and European markets respectively.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.