Ryan Reynolds, HyperX and Free Guy… Now that’s what you call star power!

August 4, 2021

HyperX will be an Official Red Carpet Gaming Sponsor for the world premiere of “Free Guy” at the AMC Lincoln Square 13 in New York at 7p.m.

In 20th Century Studios’ film, bank teller Guy discovers he is actually a background player in an open-world video game. Deciding to become the hero of his own story in a world where there are no limits, Guy is determined to save his world before it is too late.

Gaming is making an appearance in multiple movie themes this year and the action continues with “Free Guy”. As the gaming and entertainment industries continue to crossover, HyperX is expanding efforts and collaborations in the film industry. With a storyline that celebrates the good in gaming and finding the hero within yourself, “Free Guy” aligns with HyperX’s mission to include and connect all gamers, while encouraging all to find the hero within themselves.

In addition to Pokimane, “Free Guy” includes in-movie cameos of other popular content creators and streamers like Ninja, Lazarbeam and Jacksepticeye. Enhancing the reality of gaming in the movie, HyperX headsets, keyboards, mice and microphones can be seen during gaming scenes for authenticity, as well as other moments in the film for some fun finding moments.

Free Guy opens in United States theaters on Aug. 13, 2021.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.