Celebrates with a celebrity gala event in Dubai
For watch making brands, the Middle East has long been a preferred area of operations. So when Swiss watch brand Saint Honore celebrated their 130th anniversary in Dubai, it almost seemed a natural progression of things. Renowned for a portfolio that includes timepieces, accessories and writing instruments, over the past few years Saint Honore have enhanced their focus on the Middle East, with special releases specific to the region. One recent example would be the UAE National Day Artcode Watch. Released to commemorate the 43rd National Day of the UAE, the timepiece was limited to 43 timepieces.
In attendance at Saint Honores’ 130th Anniversary gala event were Thierry Fresard, President of Saint Honore and Saint Honore CEO Olivier Birault. Also on stage were brand ambassadors French Formula 1 Star & actor Paul Belmondo and Arab cine star Saba Mubarak.
The brand is today present in 60 countries globally, and according to CEO Olivier Birault, the Middle East accounts for as much as 35 per cent of the manufacturer’s total international sales. As Mr Birault put it, “The discerning Middle Eastern consumers have really taken to the Saint Honore brand, appreciating the masterly blending of creativity, innovation and precision that is the power that drives us ever forward to reach new levels of creative and technical excellence. We are now looking at expanding our presence in the region in order to better serve the increasing number of customers we have in the GCC. We are looking to China and India as engines to drive further global growth, while also targeting the growing number of tourists in the region, who form a significant portion of our customers.”
The brand is seeking to build on its regional momentum with a targeted expansion plan that will see the number of POS in the region double from 80 to 150 over the next five years. As part of this push, they have opened a new corporate office in Dubai to anchor expansion plans in the region.
The Saint Honore brand goes back to 1885, and over the years, has become synonymous with the world-famous Paris style. Today its portfolio of watches and accessories are made in two production houses that utilize centuries-old traditions and expertise.