Seamless Collaboration is the Shure buzzword at Gitex 2019
October 10, 2019

At Shure’s Gietx stand, one aspect that has been highlighted is the need to how the educate IT decision-makers about audio options for business, specifically in an environment where virtual work environments are becoming the norm.

Which brings us to Shure’s new campaign called “Make Connections Feel Effortless”.

A growing number of devices, endpoints, and locations created by video conferencing and other audio needs create significant tasks for IT departments. With this campaign, Shure aims to help customers think about audio needs earlier in room specification conversations and provide more collaboration around how its products make conference calls sound like face-to-face meetings and presentations sound extraordinary.

Shure’s campaign includes a dedicated site – – that provides resources and tips for effective conference room set-ups, white papers on building the best audio, and overviews of products. For example, the site includes an infographic outlining the four key things to consider when future-proofing audio networking capabilities.

At GITEX, the Shure stand featured two separate rooms to demonstrate how products fit into a more seamless solution. One room demonstrates camera tracking, while the other integrates Zoom technology showcasing Shure’s new MXA910 Ceiling Array Microphone with IntelliMix DSP.

Take the Microflex Advance MXA910 Ceiling Array Microphone with IntelliMix DSP, and this ceiling array microphone empowers integrators, consultants, and meeting participants to embrace collaborative speech environments. Designed for spaces that demand an effortless, seamless, and connected audio solution, the MXA910 microphone with IntelliMix DSP enables broad, cost-effective deployment in an attractive industrial design — suitable for a variety of rooms with specific aesthetics requirements.

The new MXA910 microphone combines state-of-the-art array microphone technology with the Shure IntelliMix DSP — comprised of Acoustic Echo Cancellation, Noise Reduction, and Automatic Mixing — for exceptional, unprecedented control. Patent-pending Autofocus Technology continually finetunes the position of each lobe in real time, for consistent sound when participants lean back in their chairs, or stand up.

Integrators can also incorporate multiple MXA910 microphones and the Shure IntelliMix P300 Audio Conferencing Processor for simplified room expansion and scalability, thanks to the distributed DSP architecture.

As part of Shure’s commitment to building the next generation of audio products that power collaboration in the workplace, the company has become Zoom Rooms Certified for several key audio-conferencing solutions. Shure has now gained the Zoom Rooms Certification with Shure’s Microflex Advance Ceiling Array, Table Top Microphone, IntelliMix P300 Audio Conferencing Processor and Microflex Wireless microphone products.

As part of Shure’s certification efforts, Shure worked with Zoom to confirm that Shure’s Mute Sync feature on the IntelliMix P300 product worked seamlessly with Zoom Rooms. This feature provides easy synchronization of mute control and LED notification without an external control system.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at:
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