Sennheiser opens first ‘shop-in-shop’ store in the Middle East

April 29, 2015

Store opened inside Jumbo Electronics at the Mall of the Emirates in Dubai.

Sennheiser, who was well known as one of the makers of high quality audio equipment, opened its new concept store inside Jumbo Electronics at the Mall of the Emirates in Dubai.

The first shop-in-shop concept store by the brand is just the start of the company’s rapid expansion in the region. Mig Cardamone, Head of Operations of Sennheiser Middle East, said: “Our mission is to make Sennheiser products easily available throughout the region, and where better to start than in Mall of the Emirates – a landmark shopping mall in the UAE – with our partner, Jumbo Electronics, the UAE’s leading distributer and retailer for consumer electronics”.

The entire range of Sennheiser products are available for you to test and eventually aid you in making your purchase. He noted that the concept store was setup to help passionate tech savvy users to experience Sennheiser products first-hand at the shop.

“Our mission is to make Sennheiser products easily available throughout the region, and where better to start than in Mall of the Emirates – a landmark shopping mall in the UAE – with our partner, Jumbo Electronics, the UAE’s leading distributer and retailer for consumer electronics,” Cardamone concluded.

by Victor Philip Ortiz
Tech Enthusiast and Movie Buff. When he’s not busy playing with the latest games, Victor usually spends his time collecting Blu-rays and building his own movie library. As the Online Editor for T3 Middle East, he develops and writes content for www.T3ME.com which includes reviews, features, and videos in addition to managing its social media and web content.