Snapchat will use AR to bring Saudi landmark to life
February 12, 2020
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Available as a Snapchat Lens.

Snap, Inc has recently collaborated with the Royal Commission of AlUla to bring the Desert X AlUla art exhibition to life. Desert X AlUla will be the first sponsored Landmarker in the Middle East. The event will see different artists such as Zahrah Al Ghamdi (Saudi Arabia), eL Seed (Tunisia) and Lita Albuquerque (United States), all of which will have their work be brought to life using augmented reality (AR) on the Landmarker location, Qasr Al-Farid.

“We are excited to have Desert X AlUla, the first international collaboration for Desert X, as part of Winter at Tantora festival,” said Nora Aldabal, Arts and Culture Programs Director at Royal Commission of AlUla. “Artists from around the world will showcase their art in the desert of AlUla, home to a series of fascinating historical and archaeological sites. Having Snapchat participate in this landmark event will bring the landscape of AlUla to life in an entirely new light, in a juxtaposition of modern technology and history.”

To access this feature you will be prompted to find an icon of the landmark once you are close to Qasr Al-Farid. The Royal Commission of AlUla’s sponsored lens will let you point at Qasr Al-Farid and immediately bring to life the work of the three exhibiting artists.

“I am thrilled to be among the artists whose work will be uniquely displayed on Qasr Al-Farid using a Snapchat Lens,” said Zahrah Al Ghamdi, one of the exhibiting artists at Desert-X AlUla. “This amazing feature will transform my artwork into an interactive experience. Augmented reality has become an integral element that brings art to life and provides people with an unparalleled experience.”

by Victor Philip Ortiz
Tech Enthusiast and Movie Buff. Passionate for all things tech - you’ll normally find him tinkering with the latest gadgets and computer peripherals. He is an avid collector of Blu-ray discs and occasionally plays on his Xbox.
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