Short-form videos are now getting popular (again).
Months after Instagram debuted Reels as a way to compete with TikTok, YouTube is also rolling out with the same short-form video format aptly called Shorts. YouTube calls Shorts a ‘new way to express yourself in 15 seconds or less’, which of course sounds exactly what TikTok has been doing for a while now.
Shorts will include a variety of different tools to easily help you edit videos on your mobile device. One of these tools includes a multi-segment camera that allows you to combine separate clips plus a countdown timer before it starts recording. Just like TikTok, you’re getting access to a library of music that you can use with your videos. Shorts is accessible through the YouTube app, and can be scrolled up or down similar to how you browse TikTok.
YouTube is rolling out the beta of Shorts in India first, which famously banned a bunch of Chinese-made apps that included TikTok. If all goes well, YouTube should be rolling out Shorts to everyone in the next few months.