Part of the campaign to welcome back tourists as border restrictions are eased.
Dubai Tourism has just teamed up with Snapchat in May to launch new augmented reality (AR) Lenses on Snapchat that will let travelers in the UK and France enjoy Dubai through the popular social media app. The Lenses showcase famous destinations in the Emirate, which include the Burj Khalifa, the Dubai Frame, Al Seef, and Madinat Jumeirah.
Aimed as a way to spread positivity amidst the ongoing health crisis, the Lenses were launched as part of Dubai Tourism’s ‘Till we meet again’ campaign. Since its launch in the UK and France, more than 9.2 million users have used the Dubai-branded Lenses within a two-week period. This also revealed that many users in these countries are open to coming to Dubai for a holiday once travel restrictions are eased.
“Dubai Tourism is delighted with the success of this creative partnership with Snapchat, which has helped sustain global interest and consideration for Dubai by reinforcing its position as a safe must-visit destination. Not only has this campaign spread positivity and happiness among travelers, but it has given them real motivation to plan for their next holiday to Dubai once the COVID-19 travel restrictions are eventually lifted,” said Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing.