Samsung and Snap team up to bring ‘Fun Mode’
April 29, 2021

Available on the Galaxy A series.

Samsung has just announced a first-ever camera partnership with Snap to bring some of its AR-powered Lenses on the native camera app. This means that you can easily use some of Snap’s famous Lenses through the camera app directly.

Available on the latest Galaxy A52 and A72 series devices, the feature, called ‘Fun Mode’, lets you set up your own photo filters using the My Filter feature along with customising your own AR Emoji and apply AR Lenses from Snapchat on any of your photos and videos. This means that it will now be easier to apply these effects without the need to switch between different apps. 

Fun Mode comes built into the new Galaxy A series models which run seamlessly on the Android 11 operating system. Fun Mode includes a total of more than 16 camera effects that include seven basic lenses and nine lenses popularised by Snapchat. Along with that, these lenses are regularly updated, and in case you want more, you can always use the Snapchat app.

“This is our first-ever camera partnership with Snap, and we are delighted to bring our users advanced features available directly in the native camera app. The new exclusive Fun Mode provides our youth with a unique experience to express themselves & create awesome content that is seamless, fast, and fun,” said Omar Saheb, Samsung Electronic’s Head of Marketing for the Middle East and North Africa.

“We believe that reinventing the camera represents our greatest opportunity to improve the way people communicate through visual self-expression and storytelling. The camera already plays a significant role in enabling friends to feel like they’re all together — whether they’re near or oceans away. Through this partnership with Samsung, we are making it even easier for people to stay connected by sharing customized, entertaining photos and videos that show how they’re feeling,” Rasha El Ghoussaini, Group Vertical Lead, Snap Inc. in the Middle East.

It wasn’t made clear though if the Snap Lenses will also make their way to other Galaxy devices.

by Victor Philip Ortiz
Tech Enthusiast and Movie Buff. When he’s not busy playing with the latest games, Victor usually spends his time collecting Blu-rays and building his own movie library. As the Online Editor for T3 Middle East, he develops and writes content for which includes reviews, features, and videos in addition to managing its social media and web content.