Sony Bravia XR is the world’s first cognitive intelligence TV, and it’s now in the UAE!

June 29, 2021

Sony have announced regional availability of the new BRAVIA XR televisions, including the Master Series Z9J 8K LED and A90J OLED as well as the A80J OLED, X95J and X90J 4K LED televisions.

Powered by the Cognitive Processor XR, the brain of the new Bravia XR, the Bravia TVs use a completely new processing method that goes beyond conventional AI, designed to replicate the ways humans see and hear. The new processor, powered by cognitive intelligence, knows where that focal point is by dividing the screen into numerous zones and detecting where the “focal point” is in the picture.

Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with what’s on the screen and upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered.

The Sony Bravia XR television models are now available in the UAE at leading retailers like Jumbo.ae

 

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.