Sony Bravia XR series: A New Era of Television

September 14, 2021

The television is today the centrepiece of our living space, a stylish combination of vibrant imagery and expansive sound, for all your entertainment and gaming needs. With the Sony Bravia XR Series, Sony had a dream: to usher in a New Era of television. For the Sony Bravia XR TV’s are the world’s first with Cognitive Intelligence. It’s driven by Sony’s Cognitive Processor XR, a processor with human intelligence

That’s right, the Sony XR Series sees the world as we see it.

The Cognitive Processor XR cross-analyses multiple elements at once, just as our brains do. It reproduces each shade with the subtle differences seen in the real world. Combine this with the power of the XR TRILUMINOS Pro, and the imagery is incredibly close to what a human visualises.

Sony sought out to recreate the human perspective with the Bravia XR line. As with all things Sony, design and attention to detail set apart the Bravia XR line.

Take the flagship Sony Bravia XR MASTER Series A80J 4K HDR OLED, for instance. The beautifully vibrant imagery aside, Sony’s design focus means the TV naturally blends into your living room. The use of metal in the structure is so subtle, the final creation is a beautifully crafted signature television that is almost frameless.

This is a TV that stands apart, individual in every space.

Of course, it’s the hidden technology in the BRAVIA XR A80J that makes it a feat of both art and engineering. For your daily dose of Netflix or the latest Marvel offshoot, the extreme blacks and incredible depth of field on the Bravia XR Series make for an awe-inspiring viewing experience.

We are in the heart of sporting season, so whether it’s Hamilton vs Verstappan during Formula 1 or the fast-paced courts of the US Open, XR Motion Clarity enables fast-moving, blur-free scenes.

Now Sony and gaming are synonymous and we love how the Bravia XR Series is incredibly optimised for gaming. With HDMI 2.1, you get up to an incredible 120fps framerate at 4K, ensuring super-responsive on-screen action. With features like Variable Refresh Rates, e-ARC compatibility and Auto Low Latency Mode, the Bravia XR Series is truly a gamer’s delight.

Big, loud and expansive sound is essential, whether for a clash of sporting titans or a touch of Playstation magic. While regular TV sound comes out into the room horizontally, XR Sound processing sends out sound in all directions, analyzing and upconverting audio to vibrant 5.1.2ch surround sound. Acoustic Surface Audio+ technology is key to the magic on the Bravia XR. This proprietary Sony technology converts the entire display into a giant speaker. Actuators behind the Sony BRAVIA A80J panel directly create sound from the screen, meaning dialogue and sound effects come directly from onscreen objects. Serious magic, there.

Brilliant visuals and bombastic sound aside, the Sony Bravia XR line comes with Google TV, bringing you over 1,000 apps from the Play Store. A tap on the Google Assistant button on your remote, and you go hands-free. Use your voice to search for the latest blockbuster movies, weather information, play music or control the TV.

With the Bravia XR Series, Sony asked a simple question “What does reality feel like?”

Realistic. Immersive. Human. This is the Sony Bravia XR Series.

The Sony Bravia XR Series is now in the UAE. Visit your nearest Sony store today! CLICK HERE to find out more exciting details about the Sony Bravia XR line!

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: