The program is dedicated to the MENA region.
Spotify has just launched RADAR رادار which is a new dedicated program in the MENA region that celebrates the diversity of the artists and talent across all genres and languages.
RADAR رادار identifies artists that have the potential to ‘break across borders’ through the creation of new recordings for various cultural collaborations in Spotify Studios globally. This will help these selected artists in the MENA region reach other markets with unique music that will hopefully gain more audiences.
A similar emerging artist program called RISE was already launched by Spotify in 2017 with a similar aim of putting the spotlight on breakthrough artists. This program helped launch RADAR رادار, which has 19 international programs that include artists from the Middle East and North Africa.
“RADAR رادار is one of the most exciting developments for music artists in the Middle East and North Africa. This region is rich in its musical heritage, diversity of cultures, and multiplicity of languages and dialects. And in simple terms we want to tap into that culture, to share it and to inspire something completely new that the world can discover,” said Claudius Boller, Managing Director, Spotify Middle East, and Africa.
“Music is truly global and as Spotify, we’re creating connections for artists and audiences, while removing borders, boundaries to develop previously unimaginable collaborations. This is exactly the type of impact Spotify wants to have, as a catalyst supporting the culture and talent of the Middle East and North Africa,” he concluded.
The first RADAR رادار collaboration will happen between Dubai-based Electronic duo Hollaphonic and Lebanese songstress Xriss. The single, called ‘Save Me’, was recorded at Studio 13 in London and will release on March 27th.
Spotify added that the artists that will be part of RADAR رادار will be supported on different verticals that include editorials and on-platform support as part of the many curated Spotify playlists.