Squid Game’s so popular, Netflix got sued!

October 10, 2021

South Korean series Squid Game is rocketing ahead to become Netflix’s most popular series ever.

Squid Game is creating obsessives around the world, storming its way to the top of Netflix’s most watched series ever, rocketing to the number one spot on Netflix in more than 90 countries, dethroning Bridgerton and The Witcher as the platform’s most sampled original-series launch ever.

But not everyone is happy about it inevitably knocking Bridgerton off that number one perch.

A South Korean internet service provider, SK Broadband, is suing Netflix over the increased traffic thanks to Netflix’s popularity in the country, according to Reuters.

The American streaming service has significantly increased its presence in South Korea thanks to its deep-pocketed investment in local TV and film productions, including the immensely popular Squid Game, a violent social satire that uses the narrative framework of a murderous competition to highlight the country’s growing wealth inequality gap.

SK Broadband said in its claims that Netflix is South Korea’s second-largest traffic generator, after YouTube, and other streamers such as Amazon, Facebook and Apple are paying network usage fees.

According to SK Broadband, Netflix’s data through its network has exploded 24-fold from May 2018 to September 2021, and it’s now processing 1.2 trillion bits of data per second. Squid Game was released on September 17.

SK Broadband’s lawsuit wants Netflix to retroactively pay for network access, dating back to 2018, which for 2020 was estimated to be 27.2 billion won ($18 million).

Reuters reported that Netflix had previously brought its own lawsuit on its obligation to pay SK Broadband network fees and had argued its obligation is to create the content and make it accessible.

However, the Seoul Central District Court ruled against Netflix, which has appealed with another court date set for December.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.