A 45% market share in Saudi Arabia showcases how Toshiba Gulf dominates the storage market in Saudi Arabia, UAE and South Africa
May 4, 2021

Toshiba Gulf FZE have highlighted a significant surge in its market share in key geographies of UAE, Saudi Arabia and South Africa over the past year. Having concluded its FY 2020 on high growth, the storage leader has also garnered a greater market share for its Surveillance HDD portfolio and has built on the positive reception of its recently launched cutting-edge products.

The storage pioneer has invested substantially in strengthening its channel ecosystem. It has provided in-depth training workshops, resources and tools to manage challenging market dynamics and operate effectively in the new normal along with highly incentivized programs. By continuing its ‘go wide, go deep’ channel policy and excellent product offering in 2020, Toshiba Gulf has seized a significant 45% market share in Saudi Arabia and a notable 30% in UAE and South Africa, cementing its leadership position in the storage sector across these territories.

The ongoing pandemic has accelerated the immediate need for organizations to digitalize their operations, which in turn has snowballed demands for data storage. According to World Economic Forum, by 2025, it is estimated that 463 exabytes of data will be created each day globally. This number will only get bigger as a result of the continuing impacts of COVID-19. The pandemic has compelled organizations and educational institutions to adopt work-from-home and remote learning models, leading to a further explosion of data generation, and fueling the demand for personal storage. Identifying the opportunities, Toshiba has doubled down on its HDD portfolio, with its Surveillance HDD line-up clocking a notable 17% climb in 2020 from 0.7% in 2018 in the Middle East and Africa region.

Santosh Varghese, Vice President – MEA, Toshiba Gulf FZE, commented, “At Toshiba Gulf, our focused priority continues to be to empower customers navigate the increasingly digital landscape with world-class storage solutions. We have positively grown our market share over the past 12 months, and we attribute this success to unsurpassed quality and expansive product range, relentless dedication of our valued employees and channel partners, and innovative go-to-market strategies. The regional ICT industry will experience incremental growth as enterprises underpin their digital transformation strategies and modernize their operations. Toshiba Gulf aims to continue enabling customers achieve their digital ambitions with excellent and reliable product offerings. Over the last year, we have further differentiated our portfolio through innovation and strategic planning. Toshiba’s brand equity has soared across all segments, thanks to our loyal channel partners. We have several exciting market plans and launches in the pipeline, and we look forward to collaborating even more closely with our channel partners this year.”

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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