Data suggests a shift in listening habits during the stay at home period.
Music streaming service Anghami has revealed that listening habits for users in the MENA region have changed during the stay at home period due to the ongoing COVID-19 crisis. The data was shared by Elie Abou Saleh, Vice President of Anghami who said that artificial intelligence and machine learning were the main reasons why there is greater customization of subscription services.
The data shared by Abou Saleh showed that there was a 20 percent and 30 percent rise in users streaming from their desktop and televisions respectively. A big change compared to months before it where a bulk of users tend to listen from their mobile devices.
Anghami also shared that there is a big surge of people that stream longer during nighttime, with users starting their listening sessions from 10 in the morning rather than 8 in the morning previously.
“There is a constant change in the tech industry, this has trained and shaped us to be well-equipped, to move fast, adapt to change, and most importantly to keep innovating,” said Abou Saleh. In this regard, he revealed that a new feature coming soon to Anghami called ‘Live Radio’ will let users share music with one another while still maintaining distance.
Even content production saw a big shift in the MENA region – with a 50 percent increase in Arabic remixes along with a 60 percent rise in song covers with most artists doing content inside their homes.
Anghami’s streaming service comes in free and paid tiers and is available on PC and PlayStation 4 as well as Android and iOS.