Meet the PLAYGO BH-70.
India-based tech firm PLAY has officially entered the UAE market through the introduction of the PLAYGO BH-70, dubbed as the world’s first Artificial Intelligence-driven noise-canceling headset. It features self-calibrating left and right earphones and Hybrid Active Noise Cancellation along with auto pause-and-play features.
Powering the PLAYGO BH-70 is a 40mm device driver that enables it to output the right amount of bass and treble. Along with that, there’s also a 1000mAh battery that instantly gives you more than 24 hours of usage even when Active Noise Cancellation is turned on.
The Bluetooth-based headphone is powered by a Qualcomm chip, where the new 5.0 profile gives improved connectivity. There’s also support for the Apt-X codec plus CVC 6.0 noise-canceling microphone that also supports voice commands – meaning you can use the PLAYGO BH-70 to talk to Google Assistant, Amazon Alex or even Siri.
The PLAYGO BH-70 also includes a new Transparency mode so you can hear the ambient sound without degrading the listening experience. The leather-based covering of the ear cups and its 300-gram weight also make it comfortable to wear for long periods.
Most of the PLAYGO BH-70’s functions are accessible through the PLAYGO app available on iOS and Android devices.
“We are excited to bring to the UAE a leading brand that meets today’s pace of technological development using Artificial Intelligence, the PLAYGO BH-70™. Ever since we successfully launched in India, PLAY has been receiving huge demand from consumers and partnership offers from across geographies. The UAE has always been one of the key international markets which we feel will have a strong positive reception to it, following the huge support technology gets from the government, businesses, and the consumers themselves,” said Sandeep Banga, co-founder of PLAY.
PLAYGO BH-70 will be available across Sharaf DG and Jumbo Electronics brands as well as online from Amazon.ae and Noon.com for 899 AED.