The Hidden Treasure CAT 7 is Audience AV’s solution for the streaming age
July 14, 2020
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Audience AV’s first cable in its Hidden Treasure series was the SATA III cable, announced in January this year. The SATA III created quite the right amount of ripples by delivering greater low-level detail and a smoother, more inviting sonic presentation.

Audience have now announced the introduction of latest in the Hidden Treasure line, the CAT 7 Ethernet Cable.

The quest with the CAT 7 cable is simple enough: deliver the ultimate in sound quality and performance in streaming, networked and professional audio applications.

Audio over Ethernet applications require high data transfer speeds and superior noise rejection. Audience’s Hidden Treasure Cat7 cable facilitates a 10 gigabit per second transmission rate, ensuring reliable, uninterrupted streaming with no data loss or dropped connections. The cable features four twisted pairs of 23 AWG solid copper wiring and an outer wire shield for maximum rejection of EMI (electromagnetic interference), RF (radio frequency interference), system noise and crosstalk.

The Hidden Treasure Cat7 cable utilizes a superior-quality RJ45 connector, which provides an extremely secure, heavy-duty locking connection to ensure maximum signal transfer. The cable features a braided outer jacket that is flexible and extremely durable.

The new Hidden Treasureable provides better audio quality by lowering the noise floor, reducing jitter and using superior internal wiring and connectors. The result is notably improved sound for streaming and networked audio when used with music servers, D/A converters, preamps, integrated amplifiers, professional audio products and other components with Ethernet connectivity.

“As networked audio continues to evolve, equipment designers, audiophiles and astute listeners are finding that, just as with analog, there are subtleties of networked digital audio implementation that definitely affect sound quality,” noted John McDonald, president of Audience. “By removing noise and jitter to provide better data transfer, the results can be clearly heard in a more natural sonic presentation with better resolution and clarity and the ability to hear more deeply into the music.”

The Audience Hidden Treasure Cat7 Ethernet cable is currently available with suggested retail pricing starting at $500 for a 0.5 meter cable.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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