The Volkswagen Group’s Middle East regional HQ is now in Doha  

March 28, 2022

The Volkswagen Group hosted an inauguration ceremony for its new regional headquarters at Msheireb Downtown in Doha, Qatar. The inauguration marks a new business entity set up with the establishment of Volkswagen Group Middle-East QFZ LLC (VWGME). This new regional headquarters will be responsible for core business functions for the company in the region, including strategy, finance, human resources, information technology, procurement and legal operations. This new entity will lead and support the VW Group activities in all markets where the VW Group brands are active in the Middle-East.

The new regional headquarters and business entity symbolizes the group’s commitment to Qatar and the region. With a presence of over 15 years, the company recognizes the exceptional value it offers and plans to continue its growth together with local partners. Benoit Tiers was appointed as the Regional Chief Executive Officer for Volkswagen Group Middle East following his position in Germany as Director for West Europe at AUDI AG. The event saw the presence of Dr. Herbert Diess, Chairman of the Board of Management, Volkswagen AG, Benoit Tiers, Regional Chief Executive Officer of VWGME and Mansoor Bin Ebrahim Al-Mahmoud, Chief Executive Officer of QIA.

The Volkswagen Group’s NEW AUTO strategy focuses on mobility for generations to come. The group is shifting to zero-emission electric cars and develops autonomous driving technology to spearhead software and mobility solutions by 2030. This aligns with Qatar’s National Vision 2030 that aims to develop a sustainable and high standard of living for its population and future generations. The Volkswagen Group will work closely with the relevant government entities to support the nation’s economic and environmental development plans, specifically towards the nation’s sustainable agenda.

As a first step to support the development of full electric car sales in Qatar, Dr Diess announced the investment by the Audi brand of USD $1 million  in 2022 which will further develop charging infrastructure in the country in coordination with local partners and authorities. Audi already offers 4 full electric models in Qatar, with the e-tron and e-tron GT model lineup.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.