Apple’s iPhone XR topped the list.
According to the Smartphone Model Market Tracker report published by Omnia, Apple’s iPhone XR topped 2019’s list as the most popular and best-selling smartphone. Released in October 2018, the iPhone XR shipments were 9 million units more than the iPhone 11, which was released just five months ago.
If you look at the numbers, the iPhone XR shipped 46.3 million units while the iPhone 11 shipped 37.3 million units. In third place is the Samsung A10, the company’s midrange variant that sold 30.3 million units. Even with Apple being in the first place, the report did say those iPhone shipments were down by 4.6 percent compared to last year, where the iPhone 8 and the iPhone X topped the list.
“Apple has consistently owned the first and second positions in the global smartphone model shipment ranking, with the company maintaining this dominant position for more than five years running,” said Jusy Hong, smartphone research and analysis director at Omdia.
Samsung’s recent S10 flagships didn’t even make the top 10 list, where it was mostly dominated by the company’s more budget-friendly A series models.
This means that Apple’s strategy of offering less expensive models is working, where users can purchase those devices as an alternative to the more expensive models.