The virtual event showcases how LEGO bricks help nurture key values.
As part of its #BuildingGoodness Ramadan campaign, LEGO Middle East has hosted a virtual workshop that showcases quantitative play experiences in a bid to help parents nurture key values in their children. The one-hour session was moderated by broadcaster and blogger Helen Farmer and was led by an expert panel that includes Lillie Talbott, Design Manager Specialist at the LEGO Group and Aalia Thobani, Child Development Expert at The Developing Child Centre. Together, they revealed the link between LEGO play and key values emphasized during Ramadan like respect, kindness, and patience.
The speakers also explored the possibilities on how Ramadan provides families are met with a slower pace during the Holy Month. Parents were encouraged to use this time to build strong connections to loved ones and the session even invited audiences to look into themselves too as they instil values in their children. The speakers also highlight the importance of being mindful when engaging with children in play experience and help them build confidence while learning the world around them.
“At the LEGO Group, we are constantly seeking new ways to introduce children to engaging and enjoyable experiences while building with LEGO bricks. Beneath these fun-filled moments, however, lie many key benefits that drive our wider mission to develop the builders of tomorrow by providing parents with the opportunity to build their children’s cognitive, social, and interpersonal skills. This Ramadan, we have launched our #BuildingGoodness campaign to introduce more families from across the region to the role these qualitative experiences play in fostering key values that will contribute to their children’s well-rounded growth and development,” said Urszula Bieganska, Head of Marketing, LEGO MEA.
The virtual session concluded by encouraging families to commit themselves to quality play experiences to help inspire new moments for their children.