WD talks the My Passport Wireless Pro @IFA 2016

September 4, 2016

Creative professional are the TG

When we reviewed the WD EX2 Ultra a few months ago, we came away truly impressed, for it was a winning NAS device for the prosumer. The last one year has been an interesting one for the brand, with a major acquisition and a greater focus on the professional market.

IFA 2016 was incidentally the first time Western Digital and Sandisk were sharing a stand, after Western Digital Corporation completed the acquisition of SanDisk back in May this year.

We had a chance to speak to Emiel Witteveen, Sr. Manager Regional Marketing for Central and Europe at WD’s IFA stand.Mr Witteveen showcased the My Passport Wireless Pro. The first fully self-contained, battery-powered, portable Plex Media Server device, this nifty device acts as a self-contained WiFi hotspot, which means it works without any additional networking needed.jcrop-previewThe My Passport Wireless Pro can run standalone for 10 hours, connect 8 different devices simultaneously, act as a powerbank thanks to a 6400mAh battery, and back-up data via SD or USB 3.0.

The size is massively pocketable, and the fact that it connects to Adobe Creative Cloud makes it a huge add-on for creative pros.

On the Sandisk acquisition, Mr Witteveen said, ‘We’re basically in the process of integrating both companies. Actually this is the first public appearance of both companies together at a trade fair. From an organization perspective, we are ideating on a brand strategy that is still in the making.                                                                               jcrop-preview“But we’re very proud to have such a broad portfolio, and like I said it’s the first public appearance. We already showed the whole line-up and there are many areas where the products are perfectly synergized. So we’re very excited, and I’m sure there will be some upcoming products where the technologies of both the brands are highlighted.”

Mr Witteveen also mentioned the brands focus on the My Cloud Pro offer two-bay and four-bay storage server series. The devices can handle up to 32TB of storage, while an integrated video processor lets it push 4K video, transcode up to four 1080p streams at once and run apps for Plex or Adobe Creative Cloud.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2017 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2015 and 2016. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering.  Reach him at: editor@t3me.com.