You’d imagine why they can’t just take images from the smartphone itself.
We’ve all seen false advertising everywhere, and the latest suspect to this annoying marketing tactic is none other than Samsung. The company has been caught using an image taken from a DSLR as an image taken on the Galaxy A8’s portrait mode.
Photographer Dunja Djudjic accused the smartphone maker that they have used one of her images on its website promoting the Portrait mode function of the Galaxy A8 where you can adjust the background blur. Djudjic took the image and uploaded it to EyeEm, a photo community which was then sold to its partner Getty. Samsung’s marketing team may have likely purchased the image and used it for their marketing portfolio.
This is the second time this year Samsung has been caught using images taken from other cameras as a way to promote its own smartphone camera. It also used images taken from a DSLR and passed it as taken from the Galaxy A8.
More details about Djudjic’s image being used by Samsung can be found here.