Will.i.am partners with Honeywell to create a $299 face mask

April 11, 2021

Are you willing to spend that much on a face mask?

Black Eyed Peas rapper Will.i.am is known in the tech world as a frequent investor in products that don’t always deliver. Still, it won’t stop him from collaborating with companies in releasing new devices. This time, he is partnering with Honeywell to develop a $299 face mask called Xupermask.

If you’re willing to shelve more than 1000 AED for the Xupermask, you’re at least getting the most fully-featured face mask ever released. It features dual 3-speed fans along with HEPA filters, active noise-canceling headphones with a microphone, LED lights, Bluetooth 5.0, and 7-hour battery life.

It was reported that the Xupermask was designed by Jose Fernandez, the same person who designed Elon Musk’s SpaceX suits, as well as designing costumes for some Hollywood movies. The Xupermask is intended to have design collaborations with other brands and artists, allowing for a more customized look and feel, though we’re still wondering if there will be enough awareness for it.

But the Xupermask isn’t the first mask that goes beyond just being a cover on your face. Other products from companies like LG have garnered the interest of some, which could give the Xupermask a chance of being a hit.

Are you willing to spend $299 on a futuristic face mask? Let us know what you think about the Xupermask in the comments!

by Victor Philip Ortiz
Tech Enthusiast and Movie Buff. When he’s not busy playing with the latest games, Victor usually spends his time collecting Blu-rays and building his own movie library. As the Online Editor for T3 Middle East, he develops and writes content for www.T3ME.com which includes reviews, features, and videos in addition to managing its social media and web content.