Western Digital’s Purple Pro is all about optimised video surveillance solutions for emerging AI workloads

May 20, 2021

Western Digital have announced the expansion of the WD Purple family with the WD Purple Pro product line. The addition of WD Purple Pro in many ways completes WD’s full portfolio of smart video products from dedicated WD Purple microSD cards for cameras to WD Purple hard drives for mainstream NVRs and the new generation of smart video architectures, where the ‘smart’ of the solution starts with the brains at the back-end – the servers that perform video analytics and heavy computational deep learning.

The worldwide video surveillance camera market is estimated to grow to $44 billion by 2025, up from $23.6 billion in 2019, according to IDC. Emerging smart video architectures that capture, store and analyze massive amounts of video data, and perform heavy deep-learning video analytics, are putting an unprecedented level of stress on storage subsystems. The new WD Purple Pro line is designed to handle these workloads with optimized storage performance, capacity, workload capability and reliability for a myriad of devices, including AI-enabled network video recorders (NVRs), video analytics servers, storage arrays and storage/server solutions, including those that perform deep-learning analytics.

WD Purple Pro hard drive benefits include:

Enhanced AllFrame AI technology enabling video streams from up to 64 HD cameras to be recorded concurrently, while simultaneously handling up to an additional 32 AI streams for AI functions, whether cameras are directly connected to advanced recorders or to cloud-based servers.

High performance and workload capability, supporting up to 550TB a year workload rating, provides for the additional demands of AI functionality, including pattern matching and object/event recognition, while writing a multitude of video streams. High reliability and capacity solutions help retain and feed thousands of hours of training video to enable effective deep-learning and AI algorithm development. Capacities range from 8TB to 18TB with a five-year limited warranty.

Enterprise-class durability to work seamlessly in large-scale, high-density video analytics servers and cloud solutions. Offers ongoing HDD health monitoring in compatible systems with Western Digital Device Analytics support.

WD Purple Pro drives from 8TB to 18TB to support a range of systems for AI-heavy workloads, including back-end enterprise servers. WD Purple Pro solutions will be available this quarter from Western Digital resellers.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.