Who watches what on Netflix? We have some insights now!

September 28, 2021

Streaming services have traditionally offered limited information about how titles perform on their platforms, despite the fact that even highly anticipated titles meant for theaters instead head straight to streaming services — or debut as hybrid releases.

As per The Verge, during this year’s Code conference, Netflix co-CEO and chief content officer Ted Sarandos shared a significant haul of data about some of the streaming giant’s top titles — a rare move for a company that traditionally holds numbers close to the chest.

In one slide, shared while Sarandos was speaking on the Code stage with Kara Swisher, Netflix shared numbers about how many accounts viewed its top 10 films and series based on the number of accounts that watched at least two minutes of the title during the first 28 days it was on Netflix.

The first season of Bridgerton led its top series list with 82 million accounts having viewed the title, followed by part one of Lupin and The Witcher, with 76 million accounts having watched each. Extraction led its top films list with 99 million accounts, followed by Bird Box with 89 million accounts and Spenser Confidential with 85 million.

A second slide ranked Netflix’s top 10 films and series based on their total viewed hours during their first 28 days on the service. Bridgerton still topped its series list with a whopping 625 million hours viewed. The fourth installment of Money Heist followed with 619 million, followed by the third season of Stranger Things with 582 million hours of viewing. Bird Box led its list for most popular films based on the metric, with 282 million hours viewed. Extraction swooped into second place with 231 million hours viewed, while The Irishman took third with 215 million viewing hours.

“We’re trying to be more transparent with the market and talent and everybody,” Sarandos said. “It’s a big black box for everybody.”

This is a truly big step as far as streaming services goes.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.