With new Dubai headquarter, Ricoh reaffirms its commitment to the Middle East
October 17, 2019
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Ricoh Middle East FZE have opened its new office for business in Dubai Silicon Oasis. The office will spearhead Ricoh’s presence in the region, which is part of the group’s increased focus on emerging markets and major international growth areas.

Headquartered in Tokyo, the Ricoh Group is in the midst of a 3-year growth strategy ending 2020, supported by an investment of approx. US$1.85 billion in two areas – commercial and industrial printing, and office services. As a leading global technology provider specializing in document management solutions, digital cameras, software and hardware for small and large enterprises worldwide, as well as consulting, Ricoh will now offer training and sales support to its business partners in the GCC region, Levant and North Africa from its new branch in Dubai.

The Dubai headquarters will enable Ricoh to forge closer relations with its regional partners and extend better service and support. Ricoh continues to extend its ongoing commitment to continuous innovation to the region, and combine it with local market knowledge to offer customized solutions to its customers.

“Today, we are celebrating our new office in the DSOA Technology Park. Being in the Middle East is very important to us. It not only brings us into greater proximity with some of our most important customers, but also helps us to demonstrate our commitment to bringing the best of the company’s products and innovations to the region. Additional it allowed us to better understand regional  trends and requirements,” said Henning Rudbech, Ricoh’s CEO of Emerging Markets Group.

The Ricoh Group has sales and support, production, and research and development operations in nearly 180 countries and in the financial year ending March 2019, the company reported worldwide sales of approx. US$18.1 billion. It has its world headquarters in Tokyo, Japan and regional headquarters in Japan, the Americas, Europe, China and Asia-Pacific.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He is a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016. and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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