With the nova 4, Huawei promises a FullView display experience like few else
January 30, 2019

It’s official. Notch-less Punch display are the in-thing moving ahead. Launched yesterday, the HUAWEI nova 4 comes with an incredible set of USP’s. For one, it’s equipped with the industry’s smallest 25MP under-display front camera, which measures at 3.05mm in diameter, as well as an AI Triple Camera featuring a high resolution 20MP primary camera and a 16MP camera with Ultra-wide angle lens.

In his presentation, David Wang, Country Manager UAE, Huawei Consumer Business Group, mentioned how since the very first nova was unveiled, Huawei has never stopped in its pursuit of beauty. The 6.4-inch Punch display on the nova 4, for instance, boasts a minimalist blind hole opening for the 25MP under display camera. This design allows Huawei to eliminate the notch and achieve a screen-to-TP ratio of 91.8%, which makes for a truly natural and stunning viewing experience. The 25MP front camera under the Punch display is the industry’s smallest camera, measuring at only 3.05mm – 20% smaller than the current industry standard.

Following the P20 Pro and Mate 20 Series, the nova 4 is Huawei’s third product to feature an AI Triple Camera. The high-specs model features a triple-camera module consisting of a 20MP primary camera and 2MP secondary camera, complemented with a 16MP camera augmented with Ultra-wide camera lens. The primary camera captures with a high-end sensor whose pixel size is 1.0µm with better performance to capture the light. It also supports hardware-level background bokeh effect to highlight the subject, benefited by the 2MP lens.

Running on the Kirin 970’s NPU, the nova 4 also supports a new generation of GPU Turbo. This technology greatly enhances the graphics processing efficiency of smartphones by optimizing the clock speed and power consumption of the chipset, allowing the nova 4 to deliver an accelerated, top framerate experience even when running premium mobile games.

The Huawei nova 4 (8GB + 128GB) is available in Crush Blue and Black.

Consumers will be able to pre-order the Huawei nova 4 starting February 8 and can purchase the device online and across select retailers in the UAE starting from February 14 at a price of AED 1,799

Huawei also announced an exclusive package with Etisalat wherein all Etisalat pre-paid customers will enjoy 6 months free STARZ PLAY subscription and up to 1GB monthly free data for 3 months with their nova 4 smartphone.

The nova 4 comes with standard Huawei 1-year service offer that includes a 6 months single-time free screen damage warranty, free UV device sanitizing, free customized engraving and door-to-door service.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2018 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2017, 2016. and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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