With the ThinkBook series, Lenovo looks to accelerate small and medium-sized businesses in the UAE.
December 11, 2019
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Lenovo have announced local availability of its ThinkBook laptops in the UAE. These devices have a clear vision: to empower SMBs, catering to the demand for more aesthetically pleasing, yet agile and powerful devices. Backed by customer research, ThinkBook is specially designed for SMBs, who typically purchase consumer laptops for perceived design and price advantages but can no longer rationalize their lack of extended services and warranties – core needs of any business. ThinkBook allows growing firms to keep a competitive edge in attracting tech-savvy execs with trendy yet cost-effective devices.

According to statistics from the UAE Ministry of Economy, more than 94 per cent of companies operating in the UAE are SMBs, which collectively contribute to more than 60 percent of the country’s GDP, expected to rise to 70 percent by 2021. Lenovo believes that access to affordable, yet efficient technology is a crucial factor in aiding business success and contributing towards the success of the nation. Across the globe, growing companies are embracing a trend termed Choose Your Own Device (CYOD). According to Lenovo’s field research with 8,000 global respondents, the new workforce cares a lot about how their computing device looks, e.g. colors and materials, but still prefers to choose from a curated list that the organization provides.

In the UAE, ThinkBook laptops are available in 13, 14 and 15-inch variants. The flagship ThinkBook 14 and ThinkBook 15 devices are powered by Windows 10 Pro and up to 10th Gen Intel Core processing, combining high performance with intuitive, time-saving features. Options include Intel Optane memory, WiFi 6, and discrete graphics. The ThinkBook 15 comes at just 18.9mm thin, while the ThinkBook 14 is a mere 17.9mm – each easy to slip into a backpack, briefcase or under one’s arm. With FHD displays and two Dolby Audio speakers, users have full visibility and clarity when working. Dual-array, Skype certified microphones make conference calling easier than ever before and a USB 3.1 (Gen2, Type-C) port ensures large data transfers and heavy media files are managed with speed. Designed for ultimate portability, Lenovo has also introduced the ThinkBook S series, including the elegant 13.3-inch ThinkBook13s. The sleek and light device is constructed of a metallic finish on an all-aluminum chassis, alongside a narrow bezel display. As with the ThinkBook 14 and 15, the ThinkBook13s also features advanced Intel processing and an FHD display. Dolby Vision and Harman speakers with Dolby Audio ensure users remain engaged and immersed in their content. ThinkBook is supported by a range of business-grade services including Lenovo Premier Support, warranty extensions and upgrades, such as onsite next business day support and International Warranty Service to minimize any downtime. ThinkBooks also come with built-in self-management features, especially useful for smaller companies without dedicated onsite support teams. Among these, the preloaded Lenovo Vantage software offers tools for preventive hardware diagnostics, personalized hardware settings and auto-install of critical updates.

In the UAE, the ThinkBook13s retails starting at AED 3,499, the ThinkBook 14 starting at AED 2,599  and the ThinkBook 15 starting at AED 2,599  (Prices include VAT)

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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