YouTube will use AR so you can try virtual makeup

June 20, 2019

Use the feature alongside watching your favorite beauty vlogger.

In a bid to make videos more interactive, YouTube is introducing a new VR tool that will let watchers interact with some videos. AR Beauty Try-On is one of the features, which will let you virtually try on makeup while you’re watching a YouTube video.

From the screenshot above, it will create a split screen where the video playing above will also open with the front-facing camera below where you can start trying out the virtual makeup. It follows the same feature that Facebook, Instagram, and Snapchat use on its face filters.

Machine learning also enables the AR makeup tool to work flawlessly on different skin tones, and YouTube has revealed that recent test runs show that around 30 percent of viewers actually tried the feature. Most of them spent around 80 seconds using virtual makeup.

The new feature is still in its testing phase, but YouTube has already announced that AR Beauty Try-On has already partnered with MAC Cosmetics to test it on users and if there’s enough support from companies and even beauty vloggers, then it should be rolling out to the public soon.

by Victor Philip Ortiz
Tech Enthusiast and Movie Buff. When he’s not busy playing with the latest games, Victor usually spends his time collecting Blu-rays and building his own movie library. As the Online Editor for T3 Middle East, he develops and writes content for which includes reviews, features, and videos in addition to managing its social media and web content.