Sero: Spin Right Round Baby Right Round
August 9, 2020

A rotating TV? Why not?

The Sero isn’t your first choice for a TV when you first see it. Clearly made for the Gen Z crowd, this 43-inch 4K TV offers something that other TVs can’t do: it rotates automatically when you’re viewing video shot in portrait so you’ll always see the full picture.

The Sero is part of Samsung’s new lifestyle-themed TVs that focus on design. The Sero is technically just a 43-inch QLED screen that’s fitted to a base where it can properly rotate when needed. It’s only available at a 43-inch size, small for movies, but big enough when watching content in a vertical position like Instagram or TikTok.

Think of it as an oversized Samsung smartphone mounted on a stand. The stand itself is steady and firm and also houses a good-sounding 4.1-channel Dolby Digital Plus speaker system. It sounds good enough for movies and videos, and the bass gives it a better edge compared to other built-in speakers on TVs. The stand of the Sero also cleverly hides the wires and keeps it nice and today.

Inside the stand is the main motor that allows the Sero to rotate. Watching content from your smartphone that’s connected to the Sero will follow your device’s current screen orientation. Watch it in portrait and the screen rotates, watch in landscape and it will revert back to its original state.

I asked Samsung about the motor and how long it can handle the rotations, especially if it will be used multiple times a day for watching different content. Samsung didn’t have a specific number, but they did say that there’s a full warranty backing the Sero just in case something happens.

All of Samsung’s smart TV features are also present on the Sero, including Ambient Mode+ that gives off different visualizations on the screen that’s perfect when you just want a calming experience. It’s also compatible with Apple AirPlay 2, so you can easily mirror content from any iOS device and of course, there’s also full compatibility with not just Samsung devices, but also with any other Android smartphone. All of the device’s operations can be controlled via a remote or through the Samsung SmartThings app.

As for the display, we’ve rarely been disappointed with Samsung displays, and the Sero still looks great even if doesn’t match the company’s other QLED TVs. Detail is great, and the color is amplified especially when watching HDR content. It also didn’t have any problems connecting any smartphone whether it’s from Samsung, and iPhone, or any other Android device.

Retailing for 4,299 AED, the Samsung Sero is made more for a niche audience, who would find better ways how to utilize the rotating screen. I do like the all-in-one setup of the Sero that includes a 4.1-channel speaker. My only quip is that I wish Samsung offered the Sero in other screen sizes.

We Like: 

+ Screen rotates for landscape or portrait viewing

+ Great screen quality

+ Decent audio output

We Didn’t Really Like: 

– Comes only in one screen size

Final Rating: 4/5

by Victor Philip Ortiz
Tech Enthusiast and Movie Buff. When he’s not busy playing with the latest games, Victor usually spends his time collecting Blu-rays and building his own movie library. As the Online Editor for T3 Middle East, he develops and writes content for which includes reviews, features, and videos in addition to managing its social media and web content.
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